In a world dominated by same-same Windows Phone 7 handsets, LG have decided to take a different path to achieve product differentiation -- free software.
LG will give away a selection of 10 free apps (valued at about $30 a bundle) via their LG Application Store every 60 days to anyone sporting one of their WP7 handsets. That's 60 free apps a year for every customer.endowment mortgage
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