Looking over the web and especially the blogosphere over the past couple of days, it seems there is only one thing everyone wants to talk about: Siri. With the iPhone 4S now in millions of peoples' hands, as expected, it's�clearly�the stand-out feature of the device. But wait. Voice technology has been around for a long time. Or, as one TechCrunch commenter succinctly put it on Erick's video demo post of Siri: "4 year old software, 8 year old technology." This recalls one of my favorite aspects of tech blogging. You write about something, then everyone and their mother rushes out to yell something along the lines of "OLD!". Or, even better, competitors trip over themselves to yell "FIRST!". So if the stuff Siri is doing is old, and if others did do it FIRST, then why is everyone so damn excited about the feature? There are a few reasons. But the�simplest�answer is one that has played out time and time again over the past several years: Apple did it right.
Sunday, 16 October 2011
Why So Siri-ous?
Looking over the web and especially the blogosphere over the past couple of days, it seems there is only one thing everyone wants to talk about: Siri. With the iPhone 4S now in millions of peoples' hands, as expected, it's�clearly�the stand-out feature of the device. But wait. Voice technology has been around for a long time. Or, as one TechCrunch commenter succinctly put it on Erick's video demo post of Siri: "4 year old software, 8 year old technology." This recalls one of my favorite aspects of tech blogging. You write about something, then everyone and their mother rushes out to yell something along the lines of "OLD!". Or, even better, competitors trip over themselves to yell "FIRST!". So if the stuff Siri is doing is old, and if others did do it FIRST, then why is everyone so damn excited about the feature? There are a few reasons. But the�simplest�answer is one that has played out time and time again over the past several years: Apple did it right.
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