China's fascination with all things Apple continues to grow, as evidenced by the recent release of the Steve Jobs biography in the country. According to an article by Chris Chang of M.I.C. Gadget, all 250,000 Chinese edition copies of the book were sold within a day of its release. Somewhere, Steve is smiling at this amazing reception of the story of his life.
M.I.C. Gadget found many photos and videos posted online showing crowds waiting outside of bookstores -- if one didn't know better, you'd think they were waiting in line for the release of the latest iPhone or iPad. As the Chinese website notes, "Steve Jobs is widely respected and admired in China for his innovations, while his products are considered fashion symbols by the locals."
The displays that were created for the books were just this side of fanatical. As you can see in the photos above as well as in the many other photos in a gallery with the M.I.C. Gadget post, bookstore owners took pride in creating many shrine-like displays featuring posters of Jobs, the Apple logo, and words spelled out with the books. Retailers even gave away t-shirts and cards emblazoned with Jobs's image to people who had waited patiently in line.
For an idea of the crowds at Chinese bookstores for the Walter Isaacson biography of Jobs, be sure to watch the Chinese-language video below.
Jobs biography draws huge crowds in China originally appeared on TUAW - The Unofficial Apple Weblog on Thu, 27 Oct 2011 14:00:00 EST. Please see our terms for use of feeds.
Source: http://www.tuaw.com/2011/10/27/jobs-biography-draws-huge-crowds-in-china/
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