How Zynga Stacks Up To Japan?s Social Gaming Giant, GREE (Hint: It Is Less Profitable)

With Zynga launching its IPO�road show�today, all eyes are on the social gaming goliath Mark Pincus built on the Web. But the future of social gaming, as with so many things these days, is mobile, where Zynga admits (in its S-1) that it has "limited experience." All you have to do, however, is look to Japan's social mobile gaming companies like GREE and DeNA to see how much more lucrative social gaming could be once it goes mobile. I was just in Japan this week for a TechCrunch Tokyo conference, where I interviewed GREE founder and CEO�Yoshikazu Tanaka�(see video clips below). GREE is publicly traded in Japan with a market cap of about $7.6 billion, so we can compare its financials to Zynga.

Source: http://techcrunch.com/2011/12/02/how-zynga-stacks-up-to-gree/

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