It Had To Happen Eventually: Hasbro Sues Asus Over Transformer Name

Call me naive, but I just assumed that when Asus showed off a device called the Transformer Prime, they had some sort of deal to license or at least provide some kind of royalty to the Transformers franchise. Apparently not, as Hasbro has just filed a lawsuit alleging that Asus is infringing on the Transformers trademark. Now, if the device were just called the Transformer, I think I would come down on Asus' side here. After all, transform is a common word and although it may recall to mind certain memories from the 80s (and, to a lesser extent, the last few years), it is just a word and it also describes the transforming capacity of the device. But then they had to go and call it the Prime. What's next, Soundwave speakers? A Bumblebee netbook?

Source: http://techcrunch.com/2011/12/21/it-had-to-happen-eventually-hasbro-sues-asus-over-transformer-name/

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