Sunday 4 December 2011

Guess What? iPhone Users Make Up Only 10% Of Mobile Subscribers

What's an Android user to do about this not-so-shocking fact? Rejoice?

A new report from ComScore tries to make it look like 10% of iPhone users is a huge marketshare when, really, it's not. For the three month period ending October 2011, reports showed that 234 million Americans ages 13-and-older used mobile devices. Apple has bumped its way up to number four, trailing behind Samsung, LG and Motorola. It did pass up RIM.

What might actually be more significant than the amount of mobile subscribers achieved by Apple is that of the five brands listed in this report, Apple is the only one that has actually gained more subscribers over the past three months alone. And just to be clear, this data was collected before the launch of the iPhone4S.

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To be precise, Apple owns only 10.8% of mobile subscribers, while Samsung has 25.5%, LG has 20.6%. Motorola clocks in above Appel at 13.6%, while RIM lags behind just a bit with only 6.6% of mobile subscribers.

Comscore-Mobile-OEM-Oct-2011.png

As of October 2011, 90 million people in the United States owned smartphones. Google tops that list, too, with a total of 46.3% of mobile subscribers. Apple comes in second with 28.1% of mobile subscribers.

ComScore-Mobile-Platforms-October-2011.png

It's a good thing both ComScore and I both included iPhone in the headline. After all, who cares about Google's mobile market share, really...

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Source: http://feedproxy.google.com/~r/readwriteweb/~3/dkbfKGaPYXw/guess_what_iphone_users_make_up_only_10_of_mobile.php

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