The last ten years have been kind to game publishers. The mainstreamification of console gaming has led to enormous sales numbers, budgets rivaling Hollywood's, and an arms race between the majors to create the next big game. But while EA and its ilk were buying up development houses, expanding like crazy, and having franchise-measuring contests with each other, an unperceived menace was growing in the dark bosom of Facebook. As millions flocked to the new platform, EA continued churning out sequel after sequel until they almost sequeled themselves into a death spiral. Now the gaming giant says it has learned its lesson, and is ready to take on the new kid in town: Zynga. EA's CEO has gone on the record saying they hope to hit $3 billion in digital revenue in the next two or three years. Big talk, but is it in EA's DNA?Source: http://techcrunch.com/2011/09/22/ea-ceo-riccitiello-were-taking-dead-aim-at-zynga/
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