Urban Airship To Shutter SimpleGeo Services In March, With Factual Picking Up The Slack

Urban Airship acquired SimpleGeo at the end of October for approximately $3.5 million. Considering that the two startups had some months before struck a strategic partnership, and both provide location-based services for mobile developers, the acquisition made sense, even if the price was lower than many had hoped. (And SimpleGeo Co-founder Joe Stump left the company post-acquisition, following Co-founder Matt Galligan.) At the time, it was unclear what Urban Airship would be doing with the terabyte-plus of SimpleGeo location data. Today, that became clear. Simply put, it looks like it's curtains for SimpleGeo's services. Urban Airship said this afternoon, after the requisite internal discussions, talks with customers, and hand-wringing, that it will "wind down the availability of the current versions of [SimpleGeo's] Places, Context, and Storage over the next few months".

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