Since battery technology isn't really enabling us to pack more than a few watt-hours into our portable devices, companies like Intel, Nvidia, and Texas Instruments are working hard at making their chips and processors more efficient. Apple is acknowledged to be the leader here — their vertically-integrated device creation process (and the mysterious A5) gives them the control they need to maximize battery and get that critical 10-hour claim. TI is hoping that an upcoming family of its OMAP chips will take some of the pressure off manufacturers and enable current batteries to last from dawn till dusk.Source: http://techcrunch.com/2011/08/04/texas-instruments-promises-all-day-battery-life-with-2013-omaps/
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